BellSouth seeks media shop

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BellSouth Corp. will consolidate its media buying with a single agency. The winner, to be named later this summer, will handle all buying for BellSouth Telecommunications, BellSouth Advertising & Publishing, BellSouth Mobility and BellSouth Personal Communications. Ten agencies will participate in the review. Merkley Newman Harty, Atlanta, is BellSouth's agency of record. BBDO South, Atlanta, currently handles the lion's share of BellSouth's media buying.

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