BELLSOUTH TOUTS THE GLORY OF 'ROAM'

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A man exhorts a buffalo that "You're free to roam!" in a campaign breaking today on network TV for BellSouth Mobility. People are free to roam too, as the commercials promote the cellular long-distance service's feature of no roaming charges. At one point in the advertising from WestWayne, Atlanta, the exasperated human imitates a roaming buffalo. The bison remains unbudged. The spots are a continuation of the "Send/End" campaign, with spending estimated at
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