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BellSouth Wireless ad director Clark resigns after review

Published on .

Wendy Clark, director of advertising for the former BellSouth Wireless, resigned the week of Oct. 16. The move came as Cingular Wireless--the merged wireless assets of BellSouth Corp. and SBC Communications--selected BBDO Worldwide, New York and Atlanta, for its estimated $200 million account. Executives close to the review said there was dissension among the company's review panel, with Cingular President-CEO Stephen Carter making the final choice. SBC wireless incumbent GSD&M, Austin, Texas, and BellSouth wireless incumbent WestWayne, Atlanta, were the other contenders. A Cingular spokesman said ''Stephen Carter did not overrule the advertising team and change the entire decision.''

Copyright October 2000, Crain Communications Inc.

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