Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.

Ben & Jerry's may go private

Published on .

Ben & Jerry's Homemade, South Burlington, Vt., said it's in discussions with Unilever and investor group Meadowbrook Lane Capital to take the company private. Despite reports that the Ben & Jerry's board last week approved a transaction to place 36% of the company under the control of founder Ben Cohen, a similar amount under Meadow-brook and 28% under Unilever, Ben & Jerry's issued a statement denying that the transaction had been definitively approved.

Copyright March 2000, Crain Communications Inc.

Most Popular
In this article: