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Benetton ads banned in Germany

Published on .

A German appeals court Thursday banned several ads from Benetton's controversialprint and outdoor campaign. The court upheld a lower court ruling that suchadvertising violates competition laws because it uses images of human and animalsuffering for Benetton's financial gain.

This is Benetton's second legal setback in Europe recently. In February, a Pariscourt ordered Benetton to pay $28,500 in damages to French people with the HIVvirus after Benetton ran an ad campaign with parts of a human body stamped "HIVpositive." A Tribunal de Paris judge ruled that the campaign was an abuse offreedom of expression and "a provocative exploitation of suffering."

Copyright July 1995 Crain Communications Inc.

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