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Bennigan's account to Richards

Published on .

Bennigan's Irish American Grill & Tavern, Plano, Texas, named the Richards Group, Dallas, agency of record. The Metromedia Restaurant Group unit in mid-January narrowed the review to four finalists, among them Marc USA, Dallas, which won the sales promotion portion of the account last year, and Ogilvy & Mather, Dallas. Doner, Southfield, Mich., previously handled the account, spending for which totaled $5.6 million in the first 11 months of 1999, according to Competitive Media Reporting.

Copyright March 2000, Crain Communications Inc.

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