BERGER TO HEAD AD AGE BEST AWARDS JUDGING

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[new york] Ron Berger, CEO and creative director of Messner Vetere Berger McNamee Schmetterer/Euro RSCG, New York, has been named chief judge of Advertising Age's annual Best Awards competition for 1998.

Mr. Berger, also a partner in the 12-year-old agency, was named its first-ever CEO in December and will head a jury comprised of agency and marketer representatives and members of Ad Age's editorial staff.

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Other agency jurors are John Gerzema, director of account planning, Fallon McElligott, New York; Sally Hogshead, creative partner, Robaire & Hogshead, Venice Beach, Calif.; and Steffan Postaer, senior VP-creative director, Leo Burnett USA, Chicago.

Advertiser jurors are Peter Bopp, VP-U.S. advertising and brand communication, American Express Co., New York; Jami Dover, VP-sales and marketing group and director, worldwide marketing operations, Intel Corp., Santa Clara, Calif.; Dwight Garland, VP-advertising, Staples, Westborough, Mass.; and Neal Tiles, senior VP-marketing, Fox Sports, Los Angeles.

The judging will be held here on April 13; winners will be announced in the May 31 issue of Ad Age. The Best Awards primarily is a creative competition for both

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