Berkeley taps beZerk sales help

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Berkeley Systems named John Kerr its Eastern ad sales manager for beZerk, a new online entertainment network for You Don't Know Jack and other properties. Berkeley is striving to move Web advertising beyond the banner and has introduced "interstitial" ad placements on its site: irreverent online commercials that are integrated into the site's programming. Mr. Kerr was formerly sales director with Pics Previews, a kiosk system.

Copyright December 1996, Crain Communications Inc.

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