Berlin breaks with Fallon

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Andy Berlin resigned as chairman of New York agency Fallon McElligott Berlin today to start his own shop after months of talks with Fallon McElligott Chairman-CEO Pat Fallon to buy FMB. Mr. Berlin said his employment contract with FMB expired Sept. 30. He is opening the new agency, Berlin, Cameron & Partners, with former FMB planner Ewen Cameron. BC&P will have "no affiliation" with Fallon McElligott at this point, said Mr. Berlin. The other founding partners of BC&P include Kerry Ernst, Izzy DeBellis, Jason Peterson, Deborah Sullivan and Simon Little, all former staffers of FMB. Mr. Berlin said the new agency starts with a number of former FMB clients, including Conde Nast Publications, the National Basketball Association, NBC's Olympic Games and the Washington Post. He said he expected more client decisions by the end of the week. Mr. Fallon couldn't immediately be reached for comment on the future of FMB, a $100-million agency with 40 to 45 employees.

Copyright November 1997, Crain Communications Inc.

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