Bertelsmann invites agencies for BOL's IPO campaign

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GsTERSLOH--German media giant Bertelsmann has invited Guyer & Partner, Zurich, and its German partner Heuer & Sachse, Hamburg, to pitch for its initial public offer campaign for its online bookshop BOL. Frankfurt-based Kohtes Kewes is handling PR. The campaign will include print and Internet banners.

Copyright March 2000, Crain Communications Inc.

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