Bertelsmann Online selects OgilvyOne for books site

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Bertelsmann Online, a unit of Bertelsmann AG, has hired OgilvyOne, New York, to create advertising for its upcoming book site BOL.com. Other agencies competing for the account were TBWA/Chiat Day, DDB Needham and Digital Pulp, all New York. Bertelsmann chose New York interactive agency i-traffic to handle all U.S. online advertising, alliances and customer acquisition for BOL.

Copyright September 1998, Crain Communications Inc.

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