Bertelsmann Online, a unit of Bertelsmann AG, has hired OgilvyOne
, New York, to create advertising for its upcoming book site BOL.com. Other agencies competing for the account were TBWA
/Chiat Day, DDB
Needham and Digital Pulp, all New York. Bertelsmann chose New York interactive agency i-traffic
to handle all U.S. online advertising, alliances and customer acquisition for BOL.
Copyright September 1998, Crain Communications Inc.