BestBuy.com kicks off $50 mil effort

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Best Buy Co.'s online megastore BestBuy.com is set to launch the first wave of an interactive advertising effort on July 15 via DDB Worldwide, New York, and its interactive arm, DDB Digital. Avenue A, Seattle, handles online media planning. BestBuy.com's estimated $50 million campaign also includes TV, expected to debut in October.

Copyright July 2000, Crain Communications Inc.

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