×

Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.

BET buys 'Heart & Soul'

Published on .

Multimedia entertainment company BET Holdings, Washington, said it purchased Heart & Soul from Rodale Press. Covering topics such as health, fitness and beauty, Heart & Soul targets African-American women and has a circulation of 292,000. BET's first issue of this every-other-monthly will be the July/August edition.

Copyright May 1998, Crain Communications Inc.

Most Popular
In this article: