Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.

BET chief wants minority ad probe

Published on .

Black Entertainment Television Chairman-CEO Robert Johnson, in a letter to Federal Communications Commission Chairman William Kennard, urged the FCC to look into the issue of ad spending on minority-owned media properties. Noting Washington-based BET was still engaged in the TV upfront ad market, Mr. Johnson wrote, "Historically, it's been a constant struggle to obtain fair market pricing from both the advertisers and their representative agencies when it comes to advertising budgets and buy rates for the minority media networks...I recommend that the FCC review this issue as it assesses the larger market impact of television ownership concentration."

Copyright August 1998, Crain Communications Inc.

Most Popular
In this article: