BET chief wants minority ad probe

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Black Entertainment Television Chairman-CEO Robert Johnson, in a letter to Federal Communications Commission Chairman William Kennard, urged the FCC to look into the issue of ad spending on minority-owned media properties. Noting Washington-based BET was still engaged in the TV upfront ad market, Mr. Johnson wrote, "Historically, it's been a constant struggle to obtain fair market pricing from both the advertisers and their representative agencies when it comes to advertising budgets and buy rates for the minority media networks...I recommend that the FCC review this issue as it assesses the larger market impact of television ownership concentration."

Copyright August 1998, Crain Communications Inc.

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