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BET to develop BET.com with investor backing

Published on .

BET Holdings is partnering with Microsoft Corp., Liberty Digital, News Corp. and USA Networks to create BET.com, an online destination for African-Americans. The four media and technology partners will invest $35 million in the venture. In addition, they will provide funds for marketing and promotion. BET will have majority ownership and control of BET.com.

Copyright August 1999, Crain Communications Inc.

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