BET to develop BET.com with investor backing

Published on .

Most Popular
BET Holdings is partnering with Microsoft Corp., Liberty Digital, News Corp. and USA Networks to create BET.com, an online destination for African-Americans. The four media and technology partners will invest $35 million in the venture. In addition, they will provide funds for marketing and promotion. BET will have majority ownership and control of BET.com.

Copyright August 1999, Crain Communications Inc.

In this article: