Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.

BET.com goes live with $10 million campaign

Published on .

BET.com, BET Holdings' Web portal developed through a partnership of News Corp., Microsoft Corp., USA Networks and Liberty Digital Media, officially launches this week. The African-American portal is backed by an $8 million to $10 million ad campaign from Cavi Productions, Chicago.

Copyright February 2000, Crain Communications Inc.

Most Popular
In this article: