Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.

BET.com LLC becomes BET Interactive

Published on .

BET.com LLC, Washington, D.C., changed its name to BET Interactive to more accurately reflect its position in the management and development of multiple interactive properties, including Web site BET.com (www.BET.com), and the recently acquired 360hiphop.com (www.360hiphop.com), the Web site for hip-hop music, lifestyle, news, culture and politics. BET.com was launched in February 2000 and acquired 360hiphop.com in October 2000. BET Interactive will oversee the operation of both independent Web sites.

Copyright February 2001, Crain Communications Inc.

Most Popular
In this article: