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BET scraps clothing line

Published on .

BET Holdings, Washington, ended its joint venture with G-III Apparel Group, New York, to produce apparel under the BET brand. In a statement, G-III CEO Morris Goldfarb said the companies decided to shut down the BET Design Studio line because it hadn't been profitable, and the urban apparel market was too fragmented and saturated with similar products. BET and G-III started the line in May 1997, seeking to market apparel and accessories targeted to African-American men.

Copyright November 1999, Crain Communications Inc.

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