×

Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.

Bettery

Published on .

Sears, Roebuck & Co. gives car batteries a new role -- as anti-theft devices -- in a $10 million TV push introducing the $169 DieHard Security. A remote switch prevents unauthorized start-ups. The battery also conserves enough energy to start the car if the lights are inadvertently left on. Ogilvy & Mather, Chicago, handles.
Most Popular
In this article: