Betty Crocker cooks up $40 mil for cereals

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General Mills in October begins a $40 million ad campaign, described as "the largest marketing campaign in the company's history" to support the rollout of a line of Betty Crocker cereals. The first two new products will be Cinnamon Streusel and Dutch Apple cereal, supported with TV and radio themed, "Home-baked taste by the spoonful."

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