Bic will launch new line of shavers

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Bic Corp. will spend $16 million next spring to launch a new line of disposable razors, Bic Softwin Shaver. The razors, due in stores in March, feature a pivoting head with twin blades and a lubricating strip. They will be available in three models, including one for women. TBWA/Chiat/Day, New York, will break a campaign early in the second quarter.

Copyright December 1999, Crain Communications Inc.

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