NEW YORK (AdAge.com) -- First in Line: Greg Packer (above, left) has been waiting at the Apple flagship store on Fifth Avenue since Monday. Above, right: At Apple's SoHo location, Johnny Vulkan is volunteering on behalf of "Keep a Child Alive." The Anomaly ad exec said his group will auction off the first iPhone to the highest bidder, and all of the proceeds will go to the charity, which help children infected with AIDS in Africa.
People in line were treated to Krispy Kreme doughnuts courtesy of representatives of ad agency LaForce & Stevens, which counts Krispy Kreme as one of its clients.
Above, left: Lounging in front of the SoHo store, waiting for 6 p.m. to arrive. These two were next to the Anomaly gang. Above, right: This fellow was being paid to be a placeholder.
Ambassadors from toy store FAO Schwartz (Apple's next-door neighbor) were handing out bags of goodies.
Above, left: David Clayman held the second spot in line at the Fifth Avenue store. Above, right: A young woman catches up on some reading, shielding herself with an umbrella in case another round of thunderstorms rolls through.
Now these guys have the right idea.