BIG BIZ HITS THE WEB, SLOWLY;JUST HOW MANY OF THE 100 LEADING NATIONAL ADVERTISERS HAVE CORPORATE HOME PAGES? FEWER THAN YOU THINK.

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American Express Co.

http://www.americanexpress.com/

American Home Products Corp.

None

American Stores Co.

None

Anheuser-Busch Cos.

None

Apple Computer

http://www.apple.com/

AT&T

http://www.att.com/

B.A.T Industries

None

Bayer AG

None

Bell Atlantic Corp.

*Bell Atlantic Yellow Pages

http://yellowpages.badg.com/

Joh A. Benckiser GmbH

None

Bertelsmann AG

BMG Records

http://www.bmg.de/

RCA Records

http://www.rcavictor.com/

Windham Hill Records

http://www.windham.com/

Bantam Doubleday Dell Publishing

http://www.bdd.com/

Bristol-Myers Squibb Co.

http://www.womenslink.com

Cadbury-Schweppes

None

Campbell Soup Co.

Godiva Chocolatier

http://www.godiva.com

Chrysler Corp.

http://www.chryslercorp.com/

Dodge

http://www.4adodge.com/

Eagle

http://www.eaglecars.com/

Jeep

http://www.jeepunpaved.com

Plymouth

http://www.plymouthcars.com/

Ciba-Geigy

http://www.ciba.com

Circuit City Stores

None

Citicorp

http://www.citicorp.com/

Clorox Co.

None

Coca-Cola Co.

http://www.cocacola.com

Colgate-Palmolive Co.

None

Compaq Computer Corp.

http://www.compaq.com/

ConAgra

None

Adolph Coors Co.

None

CPC International

None

Darden Restaurants

None

Dayton Hudson Corp.

*Target

http://www.targetstores.com/

Dean Witter, Discover & Co.

http://www.discover.com

Delta Air Lines

None

Walt Disney Co.

http://www.disney.com

*ESPN

http://espnet.sportszone.com/

Eastman Kodak Co.

http://www.kodak.com

Federated Department Stores

None

Ford Motor Co.

http://www.ford.com/

General Electric Co.

http://www.ge.com

General Mills

None

General Motors Corp.

Buick

http://www.buick.com

Cadillac

http://www.cadillac.com/

Saturn Corp.

http://www.saturncars.com/

Gillette Co.

None

Goodyear Tire & Rubber Co.

http://www.goodyear.com

Grand Metropolitan

None

Hasbro Inc.

None

H.J. Heinz Co.

http://www.hjheinz.com/sites/Heinz/HomePage.html

Helene Curtis Industries

None

Hershey Foods Corp.

http://www.microserve.net/;hershey/welcome.html

Honda Motor Co.

http://www.honda.com

IBM Corp.

http://www.ibm.com

ITT Corp.

http://www.ittinfo.com

S.C. Johnson & Son

None

Johnson & Johnson

None

Kellogg Co.

http://www.kelloggs.com

Kimberly-Clark Corp.

None

K-Mart Corp.

None

Levi Strauss & Co.

http://www.levi.com

MacAndrews & Forbes Holdings

None

Mars Inc.

None

MasterCard International

http://www.mastercard.com

Mattel

None

May Department Stores Co.

None

Mazda Motor Corp.

None

McDonald's Corp.

None

MCI Communications Corp.

http://www.mci.com

Mitsubishi Motors Corp.

None

Montgomery Ward & Co.

None

Nestle SA

Perrier Group of North America

http://www.perrier.com

News Corp.

News America Publishing Co.

http://www.delphi.com

Fox Broadcasting Co.

http://www.foxnetwork.com

Nike Inc.

None

Nissan Motor Co.

http://www.nissanmotors.com

Nynex Corp.

Nynex Information Resources

http://www.niyp.com/

J.C. Penney Co.

http://www.jcpenney.com/

PepsiCo

*Frito-Lay

http://www.fritolay.com/

Pfizer Inc.

None

Philip Morris Cos.

Miller Brewing Co.

http://www.mgdtaproom.com/

Philips NV

http://www.philips.com

Philips Media

http://www.media.philips.com

*Polygram Corp.

http://www.polygram.com/polygram/

Procter & Gamble Co.

None

Quaker Oats Co.

Gatorade Co.

http://www.gatorade.com

Snapple Beverage Co.

http://www.snapple.com

Ralston Purina Co.

None

Reckitt & Colman

None

RJR Nabisco

None

Roll International

None

Sandoz

None

Sara Lee Corp.

None

Schering-Plough Corp.

None

Seagram Co.

MCA

http://www.mca.com/

Universal Pictures

http://www.mca.com/universal_pictures

Sears, Roebuck & Co.

None

SmithKline Beecham

None

Sony Corp.

http://www.sony.com/

Sprint Corp.

http://www.sprint.com

Tandy Corp.

http://www.tandy.com

Time Warner

Time Inc.

http://www.pathfinder.com/

Warner Bros. Records

http://www.wbr.com/

Toyota Motor Corp.

http://www.toyota.com/

Turner Broadcasting System

http://www.turner.com/

Atlanta Braves

http://www.atlantabraves.com/

CNN

http://www.cnn.com/

Unilever NV

None

Upjohn Co.

None

U.S. Government

http://www.whitehouse.gov/

Navy

http://www.navy.mil/

Marine

http://www.hqmc.usmc.mil/

Army

http://www.army.mil/

Air Force

http://www.dtic.dla.mil/airforcelink/

Amtrak

http://www.amtrak.com/

U.S. Postal Service

http://www.usps.gov/

Viacom

http://here.viacom.com/

Paramount Pictures Corp.

http://www.paramount.com/

Nickelodeon

http://nick-at-nite.viacom.com/

*MTV Networks

http://www.mtv.com

*VH1

http://here.viacom.com/vh1/

*Showtime Networks

http://showtimeonline.com/

Visa International

http://www.visa.com

Volkswagen AG

http://www.vw.com

Wal-Mart Stores

http://wal-mart.com/

Warner-Lambert Co.

http://www.warner-lambert.com/

Wendy's International

None

Wm. Wrigley Jr. Co.

None

Notes: *Division or subsidiary. Single-brand sites excluded from this listing.

Source: Advertising Age research of Yahoo (http://www.yahoo.com), November 1995. Advertiser names taken from annual LNA issue, Sept. 27, 1995.

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