IBM closed out 1996 as the No. 3 Web advertiser, with $7.2 million in spending ($5.9 million for IBM products and $1.3 million for IBM's Lotus Development Corp.), according to Jupiter Communications. That was right behind AT&T Corp.'s $7.3 million, though far below Microsoft's $13 million. IBM spending this year could reach $20 million, estimated a Web ad sales executive.For more on this story see the full article in the Interactive section.
Copyright March 1997, Crain Communications Inc.