×

Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.

Big G introduces Honey Nut Chex

Published on .

General Mills, Minneapolis, is introducing Honey Nut Chex, the first major line extension of the brand since acquiring it from Ralcorp last June. A "multimillion-dollar" marketing campaign will support the introduction. The effort, from Campbell Mithun Esty, Minneapolis, breaks in mid-August with radio in 19 markets, followed by a heavy TV schedule in September. Big G said the launch would be one of its largest, on a par with the Frosted Cheerios introduction three years ago. The company spent $25 million on that introduction, according to Competitive Media Reporting.

Copyright June 1998, Crain Communications Inc.

Most Popular
In this article: