BIG G'S COUNT CHOCULA TO GET VISIT FROM CASPER: GENERAL MILLS' LATEST LIMITED-TIME CEREAL IS SCHEDULED FOR HALLOWEEN

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General Mills is churning out another limited-time kids cereal in advance of Halloween-a version of Count Chocula with marshmallows shaped like Casper the Friendly Ghost.

The new product is licensed by Casper creator Harvey Entertainment and ties in with Twentieth Century Fox Film Corp.'s Sept. 9 home video release of "Casper-A Spirited Beginning."

An estimated $3 million to $5 million ad campaign is slated for network and cable TV kids programming, starting Aug. 25.

In addition to the video tie-in, Big G is offering a "Spooktacular" Casper lunch box and thermos for $8.99.

Saatchi & Saatchi Advertising's Kids Connection, New York, handles Count Chocula.

FLOOD OF KIDS CEREALS

The Count Chocula addition is the latest kids cereal, being introduced at a fever pace.

Within the past few months, marketers have been trying to add some glitz to the cereal bowl with Kellogg Co.'s Cocoa Frosted Flakes and Razzle Dazzle Rice Krispies; Post's Honey Nut Shredded Wheat from Kraft Foods; and Big G's Cinnamon Grahams.

Separately, General Mills is relaunching Multi-Grain Cheerios, renaming it Multi-Grain Cheerios Plus.

The revamped product is enhanced with 11 vitamins and minerals, and is receiving

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