Why Breslin? DeVito wanted the narrator to sound like "a New York kinda guy, maybe a cop. I mentioned the cop idea to the producer, Linda Tessa, and she suggested Breslin [instead]. It was no problem getting him and he seemed really interested in doing it." Breslin, whose working class wise-man-of-the-people timbre just drips with penny-pinching sincerity, warns of different ways you can get cheated in New York, and offers Daffy's as at least one solution.
Daffy's and DeVito/Verdi have a history of strong print ads (like the one that shows a picture of a straitjacket, headlined, "If you paid more than a hundred dollars for a dress shirt, may we suggest a jacket to go with it?") These new commercials aren't quite as zingy, but they break through the clutter and should still generate lots of sympathy for Daffy's.
In a second spot, filmed with what looks like a surveillance camera, viewers are told, "You are about to witness a robbery." A shady-looking customer reaches into his back pocket and pulls out . . . his wallet. "Paying full price," snaps Breslin. "It happens that quickly."
Credits to copywriter Dan Kelleher and art director Mark Schruntek; directed by