McDonald's Corp., Oak Brook, Ill., will use the 30th anniversary of the Big Mac sandwich as the centerpiece of a campaign slated to break in mid-September, with national TV spots from DDB
Needham Worldwide, Chicago. The campaign, themed "Get back to Big Mac," includes in-store marketing materials and employee uniforms reflective of the 1960s. "The theme is not only representative of the Big Mac as a product, but more broadly about what we are doing as a company," said a McDonald's spokeswoman.
Copyright August 1998, Crain Communications Inc.