Glamour hits 11 campuses in its fourth annual "Ultimate College Tour" beginning next month. New sponsors include A&M Cosmetics' Cutex, Tommy Hilfiger's Tommy Girl fragrance, MasterCard International and Rubbermaid Products, each offering product samples, information and activities.
New this year to the tour: the Glamour Cyber-Cafe, where 500 CD-ROM copies of "Glamour's Ultimate Guide to Getting a Job" will be given away free each day.
Mademoiselle has doubled its investment in this year's fourth annual "Life-o-Matic" tour, spending more than $500,000 on a mobile system including a portable runway for fashion shows featuring local campus models selected by the Mademoiselle staff. The tour will stop at 20 campuses.
New this year are live bands performing on every campus, interactive games, Internet job search demonstrations and a women's health tent.
"Women are the hot commodity for advertisers targeting college kids, but tons of men come to these events so they get dual exposure," said Nina Lawrence, publisher of Mademoiselle.
New sponsors include Helene Curtis Industries' Salon Selectives, Sony Electronics, Target Stores and ModaCad, maker of a software program to help women choose and design outfits. New pharmaceutical sponsors include Pharmacia & Upjohn's Depo-Provera and Ortho's Tri-cyclen contraceptives; 3M Pharmaceuticals' Aldara, for treating venereal warts, is also on board. Returning sponsors include Andrew Jergens Co.'s Biore and Chrysler Corp.'s Dodge Avenger.
The top sponsorship fee for Mademoiselle's tour begins at $48,500; sponsors' costs vary depending on their level of involvement.
Special ad sections in both magazines back this fall's tour efforts.
In other activity, Wenner Media's Rolling Stone in June concluded a 20-campus tour sponsored by AT&T Corp. and the Rock 'n' Roll Hall of Fame. P.O.V. in January will launch its fourth annual P.O.V. Career Guide at major campuses, with increased ad support.