Big marketers advise BellSouth on interactive

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BellSouth Corp. has tapped several leading marketers for an advisory board to learn about and develop practical applications for interactive advertising. Members of the board include Coca-Cola Co., Delta Air Lines, General Motors Corp., Visa International, TBWA/Chiat Day, BBDO Worldwide and Leo Burnett USA. Board members can test advertising on BellSouth's interactive TV trial in Chamblee, Ga. Katz Media's Millennium Marketing handles ad sales for the test.

Copyright August 1996 Crain Communications Inc.

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