THE BIG PUSH;GINGER-BRED TO BE TOUGH ABOUT MILK

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Even a gingerbread man has an opinion on the best way to meet his maker. An animated cookie struggles with a hungry man who wants to dunk it in generic milk, in a commercial for Borden Meadow Gold Dairy. Tagline for the 30-second spot: "Should have got Borden." Breaking last week in nine markets, the "Tough Cookie" spot is part of the first new campaign in three years for the dairy and DDB Needham Dallas Group's first creative for the client since winning the account last October. The campaign also includes outdoor.
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