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THE BIG PUSH;GIORGIO'S SEASIDE DREAM

Published on .

Giorgio Beverly Hills this week unleashes a $15 million marketing campaign, including

network TV and print advertising, for Ocean Dream, a brand new fragrance that

is represented by supermodel Elaine Irwin, the wife of rock star John Mellencamp.

Ads are themed, "If you come very, very close, you can hear the ocean .. Ocean Dream .. . Let it take you there." The campaign, from Grey Advertising, New York, will run in more than 25 magazines in the U.S., and will be used internationally as well.

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