THE BIG PUSH: KINKO'S SHOWS ITS WINNING SPIRIT

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Kinko's goes outside the boardroom to show how it helps people communicate, as part of a $40 million integrated marketing effort. In one new spot, a suitor uses convincing, Kinko's-created charts to convince a girlfriend to accept his marriage proposal. In another, Kinko's touts videoconferencing capabilities, showing a weather-delayed coach who finds a virtual way to make it to the big game. TBWA/Chiat/Day, Playa del Rey, Calif., created the ads, themed "Express yourself." Copywriters: Mark Abellera, John Carstens. Art directors:
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