×

Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.

THE BIG PUSH: KINKO'S SHOWS ITS WINNING SPIRIT

Published on .

Kinko's goes outside the boardroom to show how it helps people communicate, as part of a $40 million integrated marketing effort. In one new spot, a suitor uses convincing, Kinko's-created charts to convince a girlfriend to accept his marriage proposal. In another, Kinko's touts videoconferencing capabilities, showing a weather-delayed coach who finds a virtual way to make it to the big game. TBWA/Chiat/Day, Playa del Rey, Calif., created the ads, themed "Express yourself." Copywriters: Mark Abellera, John Carstens. Art directors:
In this article:
Most Popular