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THE BIG PUSH;M&M'S TAKES BIG SMALL STEP

Published on .

The M&M's spokescandies are coming to grips with M&M's Minis, now in the midst of a national introduction. With the rollout, Minis has been repackaged in resealable plastic tubes. Each tube holds more than 100 Minis. BBDO Worldwide, New York, created the network campaign, in which the larger M&M's try to adjust to their new little counterparts. M&M's is on a hot streak, with M&M/Mars adding extensions like Minis and a new, more expensive assortment of wild colors. Miniature chocolates represent one of the most dynamic candy segments.
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