THE BIG PUSH;SIZING THINGS UP

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Little Caesars Pizza TV campaign for its Giant Caesar from Cliff Freeman & Partners, New York, suggests that the pizza makes everything else look a lot smaller-even if it's being compared to the Grand Canyon. The 18-inch pizza come s with 3-inch pepperoni slices, and is 65% bigger than a large Little Caesars pie. "Many consumers today think bigger is better, so we've developed our Giant Caesar to satisfy people's appetites and purchasing trends," said Sue Sherbow, Little Caesars VP-corporate communications.
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