Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.


Published on .

Little Caesars Pizza TV campaign for its Giant Caesar from Cliff Freeman & Partners, New York, suggests that the pizza makes everything else look a lot smaller-even if it's being compared to the Grand Canyon. The 18-inch pizza come s with 3-inch pepperoni slices, and is 65% bigger than a large Little Caesars pie. "Many consumers today think bigger is better, so we've developed our Giant Caesar to satisfy people's appetites and purchasing trends," said Sue Sherbow, Little Caesars VP-corporate communications.
Most Popular
In this article: