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Big push for Steelcase

Published on .

Steelcase Inc., Grand Rapids, Mich., is launching a TV ad campaign this weekend on network and cable stressing the effective use of office furniture. Print support begins the week of Feb. 5 in The Wall Street Journal, Fortune, Forbes and trade media. The $13.5 million, 10-month campaign was created by the Martin Agency in Richmond, Va. Spending is more than double what Steelcase has previously spent on advertising.

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