Steelcase Inc., Grand Rapids, Mich., is launching a TV ad campaign this weekend on network and cable stressing the effective use of office furniture. Print support begins the week of Feb. 5 in
The Wall Street Journal,
Fortune,
Forbes and trade media. The $13.5 million, 10-month campaign was created by the
Martin Agency in Richmond, Va. Spending is more than double what Steelcase has previously spent on advertising.