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Even a nebbish on a tricycle can play with the big boys by investing in World Equity Benchmark Shares, asserts a spot in the debut campaign for WEBS. The three cable commercials were created by Doremus & Co., New York, with an assist from graphics studio Curious Pictures. WEBS, aimed at individual and institutional investors, is backed by a consortium of the American Stock Exchange and five major financial services companies, including Morgan Stanley Trust Fund and BZW Barclays Global Fund Advisor.
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