×

Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.

THE BIG PUSH: THE NEW WORD FROM BLOCKBUSTER

Published on .

Blockbuster Entertainment Group says good night to "Make it a Blockbuster night" with a new $12 million campaign that broke nationally Dec. 30. Five new commercials from Bernstein-Rein, Kansas City, Mo., are themed "One world, o ne word." That tagline joins a new torn-ticket logo that deletes mention of "video" or "music," in a move to co-brand the retailer's operations under the Blockbuster marquee. Copywriter: Tom Carr. Art director: Curt Crawford. Young & Rubicam, New York, handled media buying.
Most Popular
In this article: