THE BIG PUSH: THE NEW WORD FROM BLOCKBUSTER

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Blockbuster Entertainment Group says good night to "Make it a Blockbuster night" with a new $12 million campaign that broke nationally Dec. 30. Five new commercials from Bernstein-Rein, Kansas City, Mo., are themed "One world, o ne word." That tagline joins a new torn-ticket logo that deletes mention of "video" or "music," in a move to co-brand the retailer's operations under the Blockbuster marquee. Copywriter: Tom Carr. Art director: Curt Crawford. Young & Rubicam, New York, handled media buying.
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