×

Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.

THE BIG PUSH

Published on .

Sunny Delight chills down gridiron

Sunny Delight departs from the usual warm-weather venues of its advertising in a new spot backing its "Reach for the Sun Day" promotion involving the National Football League and ESPN. The commercial for the Procter & Gamble Co. beverage spotlights the NFL's newest expansion team-the Anchorage Otters-and says the only way the fictitious team is going to get to Super Bowl XXXIII is by playing the "Sun Day" trivia contest. The spot from N.W. Ayer & Partners, New York, broke on ESPN last week. Copywriter: Rob Lenois. Art director: James Rothwell.

Most Popular
In this article: