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Published on .

Sunny Delight chills down gridiron

Sunny Delight departs from the usual warm-weather venues of its advertising in a new spot backing its "Reach for the Sun Day" promotion involving the National Football League and ESPN. The commercial for the Procter & Gamble Co. beverage spotlights the NFL's newest expansion team-the Anchorage Otters-and says the only way the fictitious team is going to get to Super Bowl XXXIII is by playing the "Sun Day" trivia contest. The spot from N.W. Ayer & Partners, New York, broke on ESPN last week. Copywriter: Rob Lenois. Art director: James Rothwell.

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