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Big support for GM brands

Published on .

General Motors Corp. plans eventually to back each of its brands with at least $30 million a year in ad support. Ronald Zarrella, group VP-sales, service and marketing, said during the Automotive News World Congress in Detroit, "If you aren't spending at least $30 million on each brand every year, you are below sustaining levels of support."

Also at the World Congress, Ford Division VP-General Manager Ross Roberts strongly hinted that the company will announce consumer incentives Tuesday to boost sales of the redesigned 1996 Ford Taurus, which is off to a slow start since its October introduction. Mr. Roberts also said Ford Motor Co. has set a goal of eliminating annual price increases for its models by the year 2000.

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