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Big Yellow names Arnold Fortuna

Published on .

Nynex Information Resources, Middleton, Mass., named Arnold Fortuna Lawner & Cabot, Boston, agency for its estimated $10 million account. The account, which includes advertising for Nynex's "Big Yellow" directory Web site, is expected to have more than $50 million in billings in coming years.

Other agencies participating in the review include Hill Holliday Connors Cosmopulos and Houston Herstek Favat, both Boston; and Kirshenbaum Bond & Partners and Warwick Baker & Fiore, both New York.

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