PowerAgent, a new online direct response marketing network, and BigBook, a leading electronic Yellow Pages, have partnered to offer free advertising to small businesses with their TrafficBuilder program. The service complements BigBook
's new SiteBuilder product, which allows businesses to use templates to design Web pages that BigBook will host for $25 a month. For no additional cost, PowerAgent
will offer SiteBuilder customers 10,000 e-mail and Web-based ad impressions, targeted to Web surfers who sign up at PowerAgent's site to receive promotional announcements on topics of their choice. PowerAgent will begin serving ads in the fall.
Copyright August 1997, Crain Communications Inc.