Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.

BigBook, PowerAgent support free local advertising service

Published on .

PowerAgent, a new online direct response marketing network, and BigBook, a leading electronic Yellow Pages, have partnered to offer free advertising to small businesses with their TrafficBuilder program. The service complements BigBook's new SiteBuilder product, which allows businesses to use templates to design Web pages that BigBook will host for $25 a month. For no additional cost, PowerAgent will offer SiteBuilder customers 10,000 e-mail and Web-based ad impressions, targeted to Web surfers who sign up at PowerAgent's site to receive promotional announcements on topics of their choice. PowerAgent will begin serving ads in the fall.

Copyright August 1997, Crain Communications Inc.

Most Popular
In this article: