Bigfoot Partners, New York, on Oct. 20 launches NeoPlanet, an ad-supported small browser shell designed as a simple interface for consumers. NeoPlanet attempts to give an online-service look to the Internet, with channels and a built-in Web directory. It will compete with such offerings as CNET's new Snap! Online. NeoPlanet works on top of Microsoft Corp.'s Internet Explorer 3.0 and 4.0 and, next year, Netscape Communications Corp.'s Navigator. But the consumer sees only the NeoPlanet interface. The NeoPlanet screen will include a small box in the bottom right-hand corner interspersed with ads. Softbank Interactive Marketing
will rep NeoPlanet and kick off ad sales Oct. 20. Consumers can download the browser at the NeoPlanet site
. Bigfoot also will sign Internet service providers, which may distribute a co-branded version of NeoPlanet and share in ad revenues.
Copyright October 1997, Crain Communications Inc.