The Atlantic Monthly
in its February 2001 issue will sport a new look and, thanks to its owners purchasing the subscription list of Worth Media's Civilization, a host of new readers. John Fox Sullivan, president-group publisher at The Atlantic Monthly
parent company National Journal Co., said the move could swell The Atlantic's
circulation by as much as 150,000 next year but that the Boston-based title wouldn't change its current rate base of 450,000. Mr. Sullivan said the redesign would result in a physically larger magazine printed on higher-grade stock, suggesting that the new Atlantic
might resemble the look of Smithsonian: "Something that glows,'' he said. Mr. Sullivan said the subscription list cost his company less than $1 million. On Sept. 26, Worth Media announced Civilization
would go on a hiatus of sorts following its October-November issue, sell some assets and end its relationship with the Library of Congress, but that the company retained the name to use in future media offerings.
Copyright September 2000, Crain Communications Inc.