BigYellow aids shoppers

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BigYellow has created a section called Shop Here! that provides consumers with direct links to 50 Web sites of retailers that sell products and services online ranging from clothes to flowers to software to travel packages. BigYellow has signed eight charter advertisers for the new area, including L.L. Bean, Microsoft Expedia, New England Circuit and The site has also launched an online campaign on sites including Infoseek and Yahoo! to advertise its new section.

Copyright May 1997, Crain Communications Inc.

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