BIKE MAKER MONGOOSE TAPS CHICAGO'S CRAMER-KRASSELT

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(April 12, 2001) -- Pacific's Mongoose Bicycles tapped Cramer-Krasselt, Chicago, to handle its consumer advertising account following a shootout with Crispin Porter & Bogusky, Miami. Cramer-Krasselt will develop an integrated corporate branding campaign for Vernon Hills, Ill.-based Mongoose, which market's BMX- and Mongoose-brand bicycle lines. The company spent $5.6 million in measured media last year, according to Taylor Nelson Sofres' CMR. -- Kate MacArthur

Copyright April 2001, Crain Communications Inc.

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