Billboards torn down in Buenos Aires

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BUENOS AIRES -- The municipal government of the city of Buenos Aires has drawn up some 600 possible advertising violations on public roadways since a local citizens' group complained in April that illegally placed ads were distracting drivers and causing visual pollution.

To date, at least 100 billboards have been removed for various reasons ranging from creating shadows on the pavement to being located too close to street level. Many have been removed because they were too shiny and were distracting airplane pilots landing at the city airport.

The advertising agencies responsible will be fined and will be responsible for the cost of removing the billboards. If the advertising agency cannot be located, the company advertising will have to pay the fine, city officials said.

In addition to the ongoing search for illegal ads, the city May 10 suspended the authorization of any new roadway publicity for 180 days.

Copyright July 1997, Crain Communications Inc.

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