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Bisharat exiting as Amazon.com VP-marketing

Published on .

Jaleh Bisharat is stepping down as VP-marketing at Amazon.com just months after taking over marketing at the loss leader of e-tailing.

Ms. Bisharat said she is leaving because of a desire to spend more time with her family, confirming a report on Time Digital's Digital Daily. "I'll stay until they find a replacement, and I'm going to proactively work on the search," she said. Amazon.com's search will extend outside the company, she said.

Ms. Bisharat was a key player in Amazon.com's aggressive fall '99 marketing and advertising.

Amazon.com's sales soared over the holidays, aided by the department e-store's stepped-up marketing. But investors have hammered the stock as losses continue to grow. Amazon.com's stock rose 13% to $70.13 Jan. 24, but it is still off 38% from its December high.

Ms. Bisharat, who moved to Seattle with her two children after joining the Seattle-based company last year, said she is leaving so the family can move back to be with her husband. Ms. Bisharat's husband, who has been flying to Seattle on weekends, is a professor at the University of California's Hastings College of the Law in San Francisco.

Ms. Bisharat became VP-marketing soon after Amazon.com bought her company, Accept.com, last June. Her departure is the latest sign of turmoil in marketing management at Amazon.com, where founder Jeff Bezos plays a hands-on role in marketing decisions.

It was only months ago that Ms. Bisharat took over marketing from VP-Corporate Marketing Allen Olivo, who stepped down to a part-time post from his San Francisco area home base less than a year after leaving Apple Computer to join Amazon.com.

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