Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.

Bits and bytes

Published on .

ComputerWorld opened a Web zine targeted to IT executives working in Antarctica. Talk about a targeted demographic: Only 4,000 people live on the continent in the summer, 1,000 in the winter. ... Online classified ad service Classifieds2000 is hyping its new household goods classifications by recommending people host a virtual garage sale. ... Yoyodyne aims to claim its share of the push market with Game Ticker, a Java-based application that users download to their desktop, where it "lives as a constant attraction, beckoning the user, enticing their attention." Sounds like another time-waster.

Copyright March 1997, Crain Communications Inc.

Most Popular
In this article: