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Bits and Bytes

Published on .


Grey Advertising and ASI Research will conduct a study to evaluate the effectiveness of Internet advertising models.

The Internet Advertising Technology Council, a consortium created this April to address online advertising technical standards, has been folded into the Internet Advertising Bureau.

GeoCities is looking for a VP-ad sales to succeed Paul DeBraccio, who left to pursue other interests.

Starting Monday WhoWhere? will give its free e-mail-based service to Excite, enabling it to give its users customized e-mail.

Copyright July 1997, Crain Communications Inc.

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